The game was greenlit through Steam Greenlight in 2015, and released into Steam Early Access, for Microsoft Windows and OS X, on.
Youtubers Life was developed by U-Play online, an independent entertainment company based in Barcelona, Spain. Opportunities to create videos for friends, creating videos through advertising agreements, and the revenue generated by each video's ads enable the character to purchase upgrades to their equipment and housing, and access resources to level up their character's skills. As the character develops, the player also must manage the character's employees and growing content network. In addition to managing the creation of videos for their channel, the player must also manage the character's education and social life. The player has to manage a character trying to build a career as a YouTube personality. Youtubers Life is a life simulation game with business simulation elements, and influences from the Game Dev Tycoon and The Sims video games.
